Hello! Welcome to this: a delightfully impromptu subscriber drive.
WHAT EXACTLY ARE WE TALKING ABOUT?
We need money! We need money to see us through to the end of the year, to complete all the things we want to complete in 2016, like produce one more issue of the magazine and pay our print contributors and also our online contributors, and to pay for things like postage. We need an injection of revenue to take us through to the end of 2016 because we don’t want to not be able to pay our bills. And we would so much prefer for this revenue injection to come from new and renewing subscribers.
So: a subscriber drive. The idea being: perhaps you’ve thought about subscribing to our magazine but never quite got there, or perhaps you already subscribe and would like to renew your subscription, or perhaps there’s someone out there who you’d like to buy a gift subscription for? Here’s the best chance you’ve ever had.
The result, as we figure it: the chance you have at winning this prize prods you over the edge into buying a subscription, meaning that we win, and you potentially win big.
WHAT CAN YOU WIN?
A Melbourne getaway package! Use it on a weekend, use it mid-week, use it any way you want. It’s yours to use, if you win.
What the package includes:
- Two nights in the Art Series Hotel The Blackman, for you (and, if you want company, a partner/lover/friend/lucky stranger), staying in a Studio Suite Balcony room (worth more than $850). Stay whenever you want (subject to availability)
- A $100 voucher for our favourite local bar Heartattack and Vine (spend the $100 on drinks and/or food)
- A $100 voucher to use at MoVida (spend the $100 on drinks and/or food)
- A $100 voucher for Readings bookstores, valid at any of their shops
- Double passes to two National Gallery of Victoria exhibitions, John Olsen: The You Beaut Country, and Viktor&Rolf: Fashion Artists
- A $50 voucher for our favourite local cafe and coffee dealer, Queensberry Pour House (to spend on food and drinks) plus a 250gram bag of their special Backgammon Blend roast
- And a comprehensive TLB parcel, which includes a tote bag, a t-shirt of your choice, a copy of The Island Will Sink, a special risograph print from a Brow artist, and any three back issues of The Lifted Brow you’d like.
HOW CAN YOU WIN?
By buying any kind of subscription! That is: by subscribing to our print magazine or renewing your existing print subscription, or by buying someone you love a print subscription, or by subscribing or resubscribing to the digital version of the magazine, or by buying someone else a digital subscription.
Note: if you purchase a one-year subscription, you have one chance at the prize. But if you buy a two-year or three-year subscription, we will put your name in the figurative hat twice or thrice, respectively.
Also: dual subscriptions count too! So if you want your TLB print subscription to also come with a subscription to Overland or Island or Meanjin or Griffith Review or Southerly or Westerly, you will go in the running for this prize.
Do any of the above before the end of October (midnight AEST Oct 31st) to be in the running.
People in Australia and people not in Australia: you are are all eligible! Mainly because we’re not paying for airfares, nuh-uh.
WHO EVEN ARE WE?
And here’s a photo with a whole lot of faces of our contributors. (Note: this is not even half of the 1000+ individual contributors we’ve published in the 31 issues of our print magazine.)
BUT REALLY WHY ARE WE DOING THIS?
Our magazine is expensive to make!
The print format is pretty expensive to print, especially because we believe in printing locally and environmentally sustainably (using alcohol-free vegetable-based inks on FSC Chain of Custody certified paper, which is monitored from the paper mill to the end user). This new-ish high-quality format is slowly paying dividends: we are able to be distributed in many more places, sharing shelf space with larger-budget magazines. We believe it is now very important to be able to match the excellence of the work from our contributors with the print quality of the publication, and our readers have been telling us the same.
And we always have been and always will be committed to paying contributors, which costs a lot when we have approximate forty contributors each issue.
And the postage costs to send our magazine out to people around Australia and the world are phenomenally huge, because Australia Post is a mafia.
And running a not-for-profit literary organisation just costs money, all the time, for so many small things, all the time.
Also: we are committed to giving all our contributors every opportunity to be read by as many people as possible. We do this through our national and international distribution deals, and by making the magazine accessible digitally, and by running launch events, and by sending the magazine to subscribers. Acquiring new subscribers is a key way to increase our readership, and give our contributors the biggest audience possible.
In turn, we’re also super committed to providing our subscribers with the best possible reading experience, because we don’t want charity: we want you to subscribe because you want to read what we publish.
Please know that this subscriber drive is not a desperate cry for help — it is just a reminder to everyone that we need subscribers in order to keep on keeping on. We’re waving, not drowning.
As such, we are not asking you to ‘donate’. We are simply asking you to barter, to enter into a friendly trade: some of your dollars in exchange for 512 pages of writing and artwork per year (four issues at 128 pages per issue).
WHEN IS THIS THING HAPPENING?
Right now, until the stroke of midnight on October 31st (Australia Eastern Standard Time) 2016. Purchase a subscription before then and you are automatically in the running to win.
Remember: current subscribers who are in the middle of a subscription can still enter, simply by choosing which issue in the dropdown menu you’d like your renewal to begin with (i.e. the issue after your current subscription expires).
WHERE DO I CLICK?
You do so right here, lovely human. (And huge thanks to you for doing so.)
CAN WE THANK OUR SUBSCRIBER DRIVE SUPPORTERS ENOUGH?
(No, we can’t; please support the businesses that support us!)
Any queries? Please email firstname.lastname@example.org.